After announcing a brand partnership in beverage brand Shunya, Shraddha Kapoor now has been signed as the brand ambassador of Jaipur based home furnishings brand Bella Casa. They are said to be the country’s largest manufacturers & distributors of home textile products. Shraddha will hold part of the company’s equity, and her involvement will be more than a mere endorser of the brand. As part of the business strategy, she will be involved in co-creating and endorsing the company’s new collection ‘Shades of Shraddha’ in the Indian market. Shraddha on her association said that to support the country’s growth, it is important that homegrown brands like Bella Casa are given more development opportunities.
The actress went on to add that she shares the brand’s core beliefs and is honoured to back a creation that has such a rich history. Bella Casa’s CEO Saurav Gupta, who happens to be a gold medalist in Master of Fashion Management from NIFT, New Delhi said that they are very pleased to have Shraddha Kapoor backing them up as this investment will help to catalyze the brand’s process of expansion in other parts of the country. He also is of an opinion that due to this they shall be able to come up with newer product lines as well.
