Union Minister for Information & Broadcasting Prakash Javadekar today said that the Government will soon issue Standard Operating Procedures to speed up resumption of film production in the unlock phase. “To accelerate the restart of film-making that had come to a standstill as a result of COVID, we are also coming up with incentives of production in all sectors, including TV serials, film-making, co-production, animation, gaming. We will be announcing these measures shortly,” said Shri Javadekar addressing the 21st edition of FICCI Frames.
In view of the Covid-19 pandemic, the 2020 edition of the annual gathering of the Media & Entertainment Industry is being held in a virtual mode, instead of its usual location by the Powai lake in Mumbai.
The Minister further remarked that the Covid pandemic has forced people to think of new ways to communicate. Virtual gatherings have become the new normal, but the partnerships forged are real”. He said. India enjoys a huge cost advantage in content creation and the Indian content is being watched in over 150 countries worldwide.
The Minister called upon all stakeholders to work together to make progress and harness the soft power of India – media and entertainment.
