Salman Khan’s Radhe: Your Most Wanted Bhai has another first to its credit, the other first being its unique release strategy. It has become the most-watched movie, with 4.2 million views on Day 1 across all the platforms. Directed by Prabhudeva, the film has got an overwhelming response from audiences across the world Radhe, released in a hybrid format on ZEE5 with pay-per-view service ZEEPlex, as well as on leading DTH platforms and also in theatres located abroad.
The movie has received an unparalleled response, with Salman’s fans thronging across all the platforms and making it an absolute Eid blockbuster. What Radhe has demonstrated is the strength of a hybrid release even at a time when the entire country is reeling under the pressure of the pandemic. The step of releasing it in a different format has not only proven to be a big gainer for the makers but also shown the film industry a more powerful path.
The figures prove that a combination of star power and multi-platform release strategy is the way forward for a successful run, even in the toughest scenarios. Speaking on the development, Shariq Patel, CBO, Zee Studios, said that the film has won over the audience through a unique distribution strategy. With this, the audiences’ can watch this Salman Khan movie at a place and time of their choice.
He added that with unprecedented circumstances comes the additional responsibility to make innovative choices, and with this move, Zee is at the forefront to have paved the path for future business models.
