Deepika Padukone is indeed on the top of her game. She has a super successful career in Bollywood, brand endorsements exceeding a dozen, and an exciting international career graph as well. Adding another jewel to her crown, she is all set to launch her lifestyle brand, which will be rooted in India but will have a global presence. The category which will be launched first under this lifestyle brand will be that of beauty and skin. As the brand’s essence will be rooted in India, it is expected that the skin and beauty care line will be backed by science. Deepika, who enjoys an enormous digital footprint of more than 50 million followers on Instagram, in a statement, said that India has always been positioned uniquely, and while the country has great access to the world, it is rich in its values, heritage, and culture. Therefore, the endeavor according to her is to build a lifestyle brand that is rooted in the country, yet has a rich global appeal. This yet-to-be-named brand will be out in 2022. Before Deepika, Katrina too turned into an entrepreneur in 2019 after rolling out her beauty brand in partnership with Nykaa by the name of Kay Beauty. The brand is India’s first beauty line which emerged from Bollywood and is aimed at catering to the Asian skin tone.
