India’s biggest movie production house, Yash Raj Films, has already invested a whopping Rs. 1200 crores in its 2021-22 theatrical slate. There are numerous star-studded and content-driven movies lined up starting the end of this year from the production house.
Yash Raj is now planning to foray into the Indian OTT market as well. According to the grapevine, Aditya Chopra has laid down a concrete plan to invest Rs. 500 crore for the OTT arm of YRF, known as YRF Entertainment. As per a trade source, Aditya Chopra wants to replicate global standards in storytelling through the OTT route. Through YRF Entertainment, he wants to raise the bar of digital content in India.
It is just a matter of time before a strategy is rolled out elaborating their OTT plans. It is heard that several projects have been lined up already for the YRF OTT space. The source adds that when YRF decides to begin a venture, it goes all out with an unmatched scale. It goes without saying that with YRF, one can expect some unique content rolling out through its OTT arm.
